In fact, the price of all software, that is, their chances of gaining market benefits, depreciates “rapidly” over time, as technology accumulates, competitors emerge, and open source competitive solutions, unless certain Technical and market protection. Therefore, in order to recover the investment as early as possible and prevent the price of the software from collapsing before the recovery, the initial price must be defined as high as possible.
After all users who can accept a certain high price are satisfied, the sales volume decreases, and the developers naturally reduce the price to win another part of the user opportunity, and then continue to drop. From a certain perspective, a certain long-term price of software is something that developers try out-imagine that as long as they lower prices, sales will increase, but where can it be squeezed out of the largest market space? Of course it’s a penny. But the price was dropped very early, and the cost could not be recovered. Therefore, it is necessary to increase the price first and then lower it slowly.
Under this big internal logic, even if some software uses pay-per-view, in fact, many cloud storage applications already have this charging strategy. The price of single-use software will still start from a very expensive price. Lower, otherwise it will hit the overall purchase market income. According to the period of charging, it has evolved into a “three-day free trial” form of many software. In the end, the developer still hopes that you can buy it in full, so that it can recover the maximum income this morning.
(Software is based on certain essential attributes of itself as a commodity, and its price logic is very special. The biggest feature is that the marginal cost of software is zero, which means that the second commodity is essentially zero cost, and you can earn a net by selling 1 cent. profit.)