# New Branding Concept

**URL:** https://discourse.shapr3d.com/t/new-branding-concept/8538
**Category:** Share your creations
**Created:** [August 4, 2020, 5:05am UTC](https://discourse.shapr3d.com/t/new-branding-concept/8538 "2020-08-04T05:05:40Z")
**Posts on this page:** 8
**Page:** 1

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### Author: ![drakermann](https://sea2.discourse-cdn.com/flex002/user_avatar/discourse.shapr3d.com/drakermann/32/6952_2.png) [@drakermann](https://discourse.shapr3d.com/u/drakermann)
#### Post date: [August 4, 2020, 5:05am UTC](https://discourse.shapr3d.com/t/new-branding-concept/8538/1 "2020-08-04T05:05:40Z")

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I’ve been considering re-branding my website with a new logo and wordmark. Thought I’d try out the new design on a pair of shades - all made in Shapr3d, rendered in Keyshot 9 and then finessed in PS2020

 ![Final Sunglasses - Front v1](https://us1.discourse-cdn.com/flex002/uploads/shapr3d/original/2X/b/b57e53322c34bcd6fac86074edfde6cfe5d1786e.jpeg)  
 ![Final Sunglasses - Rear v1](https://us1.discourse-cdn.com/flex002/uploads/shapr3d/original/2X/2/21d5f7861b9fed67d9b238e50d2c98c29a3ac69e.jpeg)  
 ![Final Sunglasses - Front v1 S3D](https://us1.discourse-cdn.com/flex002/uploads/shapr3d/original/2X/3/3060c0604a975b1f82684dd4ae44326391964e62.jpeg) ![Final Sunglasses - Top v1 S3D](https://us1.discourse-cdn.com/flex002/uploads/shapr3d/original/2X/3/30b94157d0de4321b4a189ab11965c32b7c6d49e.jpeg)

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### Author: ![tommyn](https://sea2.discourse-cdn.com/flex002/user_avatar/discourse.shapr3d.com/tommyn/32/1714_2.png) [@tommyn](https://discourse.shapr3d.com/u/tommyn)
#### Post date: [August 4, 2020, 1:26pm UTC](https://discourse.shapr3d.com/t/new-branding-concept/8538/2 "2020-08-04T13:26:58Z")

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Nice work! Thanks for sharing…

Best,

Tommy

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### Author: ![drakermann](https://sea2.discourse-cdn.com/flex002/user_avatar/discourse.shapr3d.com/drakermann/32/6952_2.png) [@drakermann](https://discourse.shapr3d.com/u/drakermann)
#### Post date: [August 15, 2020, 5:46pm UTC](https://discourse.shapr3d.com/t/new-branding-concept/8538/3 "2020-08-15T17:46:14Z")

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Final Design

 ![DRVKE WORDMARK](https://us1.discourse-cdn.com/flex002/uploads/shapr3d/original/2X/b/b07545b33a96c206249183cff4ce303e2ac17a24.jpeg) ![DRVKE LOGO](https://us1.discourse-cdn.com/flex002/uploads/shapr3d/original/2X/f/fe8312e30488cfcabd997e0a4eb0c4d9880222b9.jpeg)

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### Author: ![tommyn](https://sea2.discourse-cdn.com/flex002/user_avatar/discourse.shapr3d.com/tommyn/32/1714_2.png) [@tommyn](https://discourse.shapr3d.com/u/tommyn)
#### Post date: [August 16, 2020, 1:26pm UTC](https://discourse.shapr3d.com/t/new-branding-concept/8538/4 "2020-08-16T13:26:40Z")

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Nice! Curious how one would pronounce, if it is some thing to be pronounced? Or would one just say the letters, e.g. DKNY.

Best,

Tommy

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### Author: ![drakermann](https://sea2.discourse-cdn.com/flex002/user_avatar/discourse.shapr3d.com/drakermann/32/6952_2.png) [@drakermann](https://discourse.shapr3d.com/u/drakermann)
#### Post date: [August 16, 2020, 8:43pm UTC](https://discourse.shapr3d.com/t/new-branding-concept/8538/5 "2020-08-16T20:43:32Z")

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Thanks for your interest Tommy.

To answer your question, my first name is Drake. I wanted the domain name [www.drake.com](http://www.drake.com) but it was taken, so I chose [www.drvke.com](http://www.drvke.com) as the next closest option. So while the literal character is a V, it’s suppose to be read as an upside down A. Now I’ve just ran with it and built my design logo around the V triangle shape within the wordmark of my name. Hope that makes sense. 🙂

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### Author: ![Istvan](https://sea2.discourse-cdn.com/flex002/user_avatar/discourse.shapr3d.com/istvan/32/23668_2.png) [@Istvan](https://discourse.shapr3d.com/u/Istvan)
#### Post date: [August 17, 2020, 9:15am UTC](https://discourse.shapr3d.com/t/new-branding-concept/8538/6 "2020-08-17T09:15:42Z")

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Looks awesome. 👏

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### Author: ![Oregonerd](https://sea2.discourse-cdn.com/flex002/user_avatar/discourse.shapr3d.com/oregonerd/32/8012_2.png) [@Oregonerd](https://discourse.shapr3d.com/u/Oregonerd)
#### Post date: [October 10, 2020, 12:56am UTC](https://discourse.shapr3d.com/t/new-branding-concept/8538/7 "2020-10-10T00:56:22Z")

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Try Increasing it’s size by 15 or 20% for emphasis/ focus point?

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### Author: ![jatman](https://sea2.discourse-cdn.com/flex002/user_avatar/discourse.shapr3d.com/jatman/32/11180_2.png) [@jatman](https://discourse.shapr3d.com/u/jatman)
#### Post date: [July 5, 2021, 12:16am UTC](https://discourse.shapr3d.com/t/new-branding-concept/8538/8 "2021-07-05T00:16:13Z")

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Fantastic. Very nice work.