The below is all my conjecture, although it is based on extensive industry experience.
Shapr3D is currently not capable of truly competing with the “big boys”. Many companies will not even consider them for one simple reason - the lack of assembly capabilities.
Consider a company designing a product consisting of multiple parts. Responsibilities for the parts comprising that product are typically split among different people, and all the parts are ultimately assembled to a top assembly. When any parts are individually modified, the assembly is automatically updated to reflect all the latest changes.
For these types of companies, a CAD program without assembly capabilities, no matter how nicely designed, is a non-starter. Period. Assemblies are an essential requirement for multi-part product design, so even if Shapr3D was free, they still wouldn’t use it because it simply can’t do the job.
Until assembly capabilities are added, it will be difficult for Shapr3D to compete for any business requiring more than a small number of CAD seats, effectively shutting them out from more profitable opportunities.
Given this inability to compete for the more lucrative deals, they’ve calculated that $299/yr is the right balance that optimizes customer demand vs revenue among the enthusiast crowd and businesses with very modest product complexity.
When Shapr3D finally implements proper assemblies, they’ll be better able to compete with the established players and thus justify a higher price point for professionals. The increased revenue from larger deals will enable them to offer tiered pricing - a lower-priced plan for hobbyists / casual users and a higher-priced plan for professionals.
Of course, this doesn’t mean that they will actually do this, but they will at least be in a position to do so. They’re likely not in a position to do so now.
Thus, everyone should hope that they release assembly capabilities soon. 